Canon today introduced a one of its kind immersive event series titled #FindYourStory for content creators powered by its latest vlogging heartthrob, the EOS R10. The multi city initiative is aimed at not only familiarizing creators with Canon’s avant-garde vlogging imaging technology but also the skills needed to create exceptional content through specialized workshops by industry mentors.
With the tremendous rise of digital technology and proliferation of social media, content-creation has witnessed a pivotal growth empowered by local storylines. In an endeavor to unlock the potential of creators across India, the event will take place across top 20 towns in the next few months
Appealing to the millennial audience, the first leg of the series was kickstarted at the Museo Camera Centre for Photographic Arts in Gurugram. To curate an exclusive preview for the EOS R10, the invite only event provided customers with a hands-on experience and included riveting workshops by Canon EOS Ambassadors, leading influencers Isa Khan and Niki Mehra and workshops by Sennheiser and Instagram.
Commenting on the activation, Mr. Manabu Yamazaki, President and CEO, Canon India, said “At Canon, we lay great impetus on the growth of photography and videography culture through our innovative product line-up and customer centric market activations. In recent times, we have seen social media democratize the field of content creation across regions and borders. Catering to this segment, we are extremely elated to unveil the latest EOS R10, the perfect companion for content creators and further bring forth initiatives that can help their career grow manifold. Understanding the huge potential that content creator/vlogger segment holds in today’s time, our vision is to empower and upskill the influencer community with focused products and workshops that help them conquer the world of creativity.”