Koo, India’s multi-language micro-blogging app, has crossed 1 Crore (10 million) downloads, registering a massive growth since its launch in March 2020. The platform now has people from all walks of life – including some of the most prominent faces like movie stars, politicians, sportspersons, authors, journalists – sharing their updates and connecting daily with their followers, in eight languages.
The brainchild of serial entrepreneurs Aprameya Radhakrishna and Mayank Bidawatka, Koo is now available in 8 languages including Hindi, Kannada, Marathi, Tamil, Telugu, Assamese, Bangla and English. With an India-first approach to building the platform, Koo has introduced a slew of technological features that enable more Indians to engage in online conversations, empowering them to express themselves freely through the platform. Koo enables a deeper connection within the various language communities by helping find Koo users with similar interests in the same language. Koo is committed to think India-first and release a number of features catering to Indians over the next few months.
The app facilitates active conversations as creators can express themselves and users can follow creators of their choice to create a customised feed. It is a one-of-a-kind, multi-lingual India-first platform. The app has received appreciation from all quarters, having won the Aatmanirbhar App Innovation Challenge in 2020 held by the Indian government. It was also named Google PlayStore’s Best Daily Essential App for 2020 and got a special mention by Prime Minister Narendra Modi in his Mann Ki Baat address.