As part of its consumer survey titled, ‘Consumer pulse on home delivery of liquor’, the International Spirits and Wines Association of India (ISWAI), a representative body promoted by international spirits and wine companies such as Diageo-United Spirits, PernodRicard, Beam Suntory, Bacardi, Brown Forman, Moet Hennessy, Campari and William Grant & Sons, revealed that 100% of alco-bev consumers in Hyderabad are keen on using home delivery services for the purchase of alco-bev in Hyderabad.
As the nation grapples with the consequences of the COVID-19 pandemic that has left people wary of stepping out of their homes, ISWAI revealed the findings of its study, conducted in Hyderabad, which aims to understand the voice of consumers and their preferences around homedelivery of alco-bev, in collaboration with India’s leading citizen engagement and consumer pulse platform LocalCircles. The survey reaffirms the growing demand for alternate channels of home delivery, as the country continues to battle the COVID-19 pandemic.
Speaking about the survey, Nita Kapoor, CEO, ISWAI said, “The COVID-19 pandemic has impacted all sectors, including the alco-bev industry. However, every crisis also provides an opportunity to reassess, reinvent and explore new ways benefitting stakeholders. Our survey aims to understand consumer attitudes and preferences with respect to home delivery of alco-bev and work with various state governments, including that of Telangana, to bridge the gaps to meet consumer demands. Apart from Hyderabad, we are also seeing a growing demand for home delivery of alco-bev from neighboring cities like Nizamabad, Adilabad, Karim Nagar, Warangal, Sangareddy and Nalgonda.