Amazon Fashion in association with DBS Lifestyle LLP, today announced the launch of RIVER Season 2 in India. After the successful launch of RIVER, an affordable multi-designer brand created in partnership with some of India’s most celebrated designers, last year, RIVER Season 2 has designers like Suneet Varma, JJ Valaya, Ashish Soni and Namrata Joshipura curating apparel that mirrors their individual aesthetic and styles. RIVER Season 2 will enable customers to re-imagine their favourite designer labels only on Amazon Fashion.
The carefully curated selection catering to both men and women, will allow customers to invest in impeccably crafted apparel, making it a wonderful mix of the latest trends and everlasting classics. From classy and elegant sarees and dresses for women and royal bandhgalas, ethnic jackets, trendy shirts and kurtas for men, the RIVER Season 2 collection also focuses on building the occasion wear selection by creating dedicated capsules in each designer’s collection, besides a range of everyday looks.
“RIVER Season 1 witnessed a great response from shoppers across India, with demand from both metros and tier 2/3 cities and towns for all the designers’ collections. With the launch of RIVER Season 2 on Amazon Fashion, we continue to work closely with the seller DBS lifestyle, to ensure that customers across India can continue to access affordable designer wear. Through RIVER Season 2, we aim to reach out to diverse consumers and help them be closer to the designer’s creative vision,” said Saurabh Srivastava, Director and Head, Amazon Fashion India.