Moov, India’sNo. 1 pain relief cream brandlaunched its new campaign- ‘ZindagiKe Beech Dard Na Aaye.’The two films for the two brand variants-Moovand MoovStrong aim to inspire women across ages to pursue their dreams and aspirationswhere body pain will not be a deterrent in any way. The films with a strong women narrative also highlight how families can help one another fulfil their ambitions.
Moov since its launch in India in 1986has been supporting women and identifying their needs for products which can help them push boundaries.The brand with its wide appeal with both men and women is looking to support individuals who are pushing themselves beyond a point leading to discomfort and body pain. It has been striving to ‘Moov Up’ and help every person who is dealing with physical painwith a product that can help them feel better and to lead a pain free life. Moov launched its variant with Diclofenac sodium in 2019 to address acute pain that helps provide quick relief.
Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, “Since its launch, Moov ads have been focused onwomen who would stop at nothing, no matter what challenges or pain they encounter in their path to reach and fulfil their ambitions. This campaign yet again is a celebration of women and families who stand by each other and come back ‘Strong’er despite any hurdles that they may face. While our products can be effectively used by any individual experiencing pain, our ads in a small way pay a tribute to all those women who constantly do that extra bit to make their own dreams and the dreams of their loved ones come true.”