The 15th edition of Myntra’s biannual EORS, the nation’s mega fashion carnival, is arriving to bring cheer to millions of shoppers ahead of the new year. EORS will be held from 18th to 23rd December and will offer shoppers the biggest EORS collection ever of 1 million styles, from over 5000 brands, at great value. The 6-day event is slated to cater to the fashion, beauty and lifestyle needs of over 40 lakh unique customers across the country with the demand expected to rise by 2.5X of BAU days. With over 20% higher traffic over the previous winter edition, Myntra expects about 700k new customers during the course of the event, with ~45% of the overall traffic coming from tier 2 and 3 cities and towns.
As a responsible corporate organisation, Myntra firmly adheres to all the safety protocols and guidelines issued by the government, in addition to the organization’s own practices. Myntra continues to encourage cashless and contactless deliveries including various other measures to maintain social distancing.
Green EORS – Myntra will go plastic-free with delivery packaging made from recyclable paper. As a leading player in the fashion, lifestyle and beauty space in the country, Myntra has taken the lead in enabling its seller ecosystem to adopt sustainable packaging alternatives, creating positive environmental impact across the entire supply chain. In addition, Myntra uses recycled paper for cushioning articles and has replaced plastic for inner packaging wherever possible. Giving a strong boost to its efforts in sustainability, two of Myntra’s largest fulfilment centres, located at Bilaspur and Bhiwandi are solar power enabled.