Royal Challenge Packaged Drinking Water, today announced its association with the most popular T20 franchises of the country, namely, Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan Royals as the Official Partner during this season of Cricket. The ongoing game of cricket, in all its dynamism, needs the players to #ChooseBold every single game. This year, Royal Challenge Packaged Drinking water will take the celebrations that come to town with the cricket season a notch higher by identifying the bold moments of every match and presenting the world with the #NayaShers of the season! Not just that, three #NayaShers from each team will encourage the viewers to participate in a fun contest called #NayaSherSpotted to win big!

Speaking about this association, Ruchira Jaitley, Executive Vice President and Portfolio Head, Marketing, Diageo India, said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these five iconic teams. Moreover, this cricket season is the perfect platform to identify players who change the game, who we call the Naya Shers to bring alive the bold moments from the field. To further add to the fun and entertainment, we are excited to give fans a chance to win autographed merchandise and a chance to win an all-expenses paid trip to the finals of the tournament. We can’t wait to watch how they choose bold in every game.”