Orient Electric launches Stella modular switches

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Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group,has announced the launch of its new range of ‘Stella’ modular switches,which has been designed with focus on four defining aspects of safety, durability, performance, andstyle.Stella is a complete range in itself and includes switches, sockets, plates, hospitality range, and other electronicaccessories.Orient Stella Flaunts exquisite designs and finishes to complement modern interior decor for both residential and commercial spaces. The launch of this ‘mass premium’ range is part of company’s plans to expand its market reach and penetration.

PuneetDhawan, Executive Vice President, Orient Electric said,“We see a huge potential in the modular switch market as Indian consumers are becoming increasingly aware about the benefits modular switches offer over their traditional switches, which includes enhanced safety, ease of installation and operational efficiency, customisation, and improved aesthetics. Also, with the increasing inclination towards aspirational lifestyle, consumers today are looking for best-in-class branded products that offer them the pride of ownership. Driven by these insights and with a focus on excellent value proposition, we are happy to introduce the Stella range which offers a stellar combination of beauty, durability, safety and performance. This new range comes with consumer-insight led distinctive designs and user-centric features.Orient Stella range is in addition to our existing and successful Salus modular switch range, and we are expecting a good response from the market.”


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