Samsung India sold a record number of smartphones during the festive season on the back of strong consumer demand for premium devices such as Galaxy S22 series and the recently-launched foldable smartphones, said Aditya Babbar, Senior Director and Head of Product Marketing, Mobile Business at Samsung India.
Samsung said it continues to lead the broader smartphone market by sales for the 10th year running.
Samsung notched up revenue of INR 14,400 crore through sales of smartphones, wearables and tablets during the two months of September and October, making it the best Diwali sales for the South Korean company. During the festive months, smartphone sales grew in healthy double digits on the back of strong demand for premium devices (Rs 30,000 and above).
Samsung said its premium smartphone sale has nearly doubled in the current year (January-September 2022) over last year.
Meanwhile, Counterpoint Research said that Samsung was the fastest-growing brand in the premium segment in India during the third quarter ending September 2022. Samsung led the 5G smartphone segment in India for the fourth straight quarter, Counterpoint added.
Samsung has the biggest 5G portfolio in India, with more than 20 5G smartphones and tablets selling in the country, Babbar said.