Samsung Breaks the Rules with Galaxy S22 Ultra #EpicUnboxing, creates a GUINNESS WORLD RECORDS title

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Samsung India is delighted to announce that as of the 5th of March 2022 they are the new Guinness World Records holder for “Most people unboxing simultaneously- multiple venues” with 1820 consumers simultaneously unboxing the Galaxy S22 Ultra across 17 cities on the 5th of March. At the event, select customers who had pre booked the Galaxy S22 Ultra, got early delivery of Samsung’s premium smartphone ahead of the market launch. These special customers also got access to limited edition boxes containing Galaxy Watch4 and Galaxy Buds2 along with the Galaxy S22 Ultra. The limited edition Galaxy S22 Ultra box also contains a special thank you note in seed paper to strengthen Samsung India’s commitment to a sustainable future.

“It is indeed a big day for us and I’m extremely proud to be a part of the team which managed this record breaking event across 17 cities. I am thankful to all our consumers and epic fans who came together to makes this a truly historic day for Samsung. With #EpicUnboxing we have officially entered the Guinness World Records and we are delighted that we could celebrate this epic achievement with our fans,” said Aditya Babbar, Senior Director & Head of Product Marketing, Samsung India. Swapnil Dangarikar, Official Adjudicator, GUINNESS WORLD RECORDS added, “It is my pleasure to announce that Samsung India Electronics Private Limited has set a new record for the ‘Most people unboxing simultaneously – multiple venues’ with 1820 successful participants. This fabulous event was organised across 19 venues and the delighted participants got their phone and became part of a record. A never been done before attempt, I congratulate Samsung on becoming Officially Amazing!”

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