Samsung consolidated its tablets leadership in India, with massive 220% year-on-year growth in the June quarter. Samsung ended the June quarter with 45% volume market share, helping the company consolidate its tablets leadership for the second successive quarter, according to latest data released by IDC Worldwide Quarterly Personal Computing Devices Tracker.
The tablets category has seen renewed interest in this era of the Next Normal and Samsung has emerged as the preferred choice of consumers with its portfolio of innovative products. Samsung’s relentless focus on consumer innovations means it is the only full-range player in the tablets business in India, with products across price spectrum. Samsung’s tablets have done extremely well across mass (less than INR 20,000), mid (INR 20K-40K) as well as premium (> INR 40K) segments.
Samsung’s key offerings in the premium segment – Galaxy Tab S7, Tab S7+ and Tab S7FE – continue to do well owing to their unique proposition of Work and Play. Samsung recently launched the Wi-Fi variant of Galaxy Tab S7 FE in India. Designed for enhanced productivity, creativity and entertainment, Galaxy Tab S7 FE brings popular fan-favorite features including large 12.4” immersive display and in-box S Pen at a more accessible price point.