Samsung, India’s most trusted smartphone brand, has consolidated its smartphone business leadership in the month of March with strong double-digit growth during the month. In the first quarter (January-March, 2022), Samsung’s smartphone business registered 9% value growth over the same period last year.
“At Samsung, customers are at the heart of everything we do. Our recent launches – the flagship Galaxy S22 series and Galaxy A series – have witnessed strong demand from consumers, making March a record month for us. The exceptional growth in the month of March points to a stronger double-digit growth for Samsung in the current April to June 2022 quarter. Our endeavour is to constantly listen to our customers’ feedback – and continue to deliver mobile experiences that empower us all to evolve,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.
“Samsung led the Indian smartphone market in March 2022 capturing 22% shipment volume and 27% revenue share, according to Counterpoint Research Monthly India Smartphone Tracker. Timely portfolio expansion with 5G capability down to M, F & A series and strong uptake of the Galaxy S22 and foldable flagship series helped Samsung grow back to the leadership position. This growth is commendable considering the entire industry is facing supply chain constraints whereas, Samsung leveraging its vertical integrated supply chain expertise and scale could navigate the shortages better. Samsung has gained strong momentum to capitalize and maintain the lead,” saidNeil Shah, Vice President of Research, Counterpoint.