Samsung’s most premium flagship smartphone – Galaxy S22 Ultra – raced to the pole position in the INR 100,000+ category with 74% volume market share in March 2022, according to Counterpoint Research. Samsung’s overall market share in the INR 100,000+ category in March 2022 was 81%, thanks to the huge popularity and success of Galaxy S22 Ultra in India.
“Galaxy S22 series had a great start in India, especially for the Galaxy S22 Ultra that merges Note features with the S-series. As a result of this, the demand was not only driven by the strong installed base of the previous S series users but also from the note users as well. Samsung has a momentum now in the premium segment as our channel checks are indicating a robust demand going into the second quarter as well,” said Tarun Pathak, Research Director, Counterpoint Research.
“We have achieved a record milestone of 74% volume market share in greater than 100K segment with our epic Galaxy S22 Ultra. Our success was on account of our ‘3E strategy’ that focused on – Expansion, Experience and Extraction – to win the hearts of Indian consumers. We increased our flagship retail footprint to enable consumers to experience our devices not only in metro cities but also in Tier 1 and smaller towns. We created platforms to enable consumers to buy like never before with Samsung Upgrade and Samsung Finance+ which boosted our growth in metro and even higher in non-metro cities,” said Aditya Babbar, Senior Director and Head of Product Marketing, Mobile Business, Samsung India.