Samsung, India’s most trusted and desirable brand, has commenced the sixth edition of its national campus program, Samsung E.D.G.E. After a successful virtual edition last year, Samsung E.D.G.E. is inviting the most brilliant minds from leading academic institutions across the country to work on real-life problem statements, interact with Samsung’s top leaders and provide unique solutions to the problem at hand. The program will be conducted in three rounds where students from 20 campuses including top B-schools, engineering and design schools will participate.The teams should comprise of at least three students from within the campus across years and specializations.Each team will present their unique solution showcasing cutting edge innovation and leadership skills. The top three teams will get a cash prize along with a potential opportunity to work with Samsung.
In the first round, which is the campus round, each participating team is expected to work on research, analysis, brainstorming and formulating the most innovative approach and submit an executive summary.Post evaluation, the shortlisted teams from the firstround will work on a case study and submit their respective solutions for assessment. The participants shortlisted from the regional round (second round) will compete in the national round. Top 8 teams shortlistedfor thefinal round will be coached by Samsung leaders to enhance their solutions. At Samsung, we believe in technology and innovation-driven solutions.Westrive to encourage the spirit of innovation among youth and offer a platform that provides them mentorship and an opportunity to innovate. We are launching the sixth edition of Samsung E.D.G.E. and are excited to see young Indian talent raising the bar every year with their leadership and problem-solving skills,” said Mr. Ken Kang, President & CEO, Samsung SWA.