Samsung has launched a new campaign ‘Highlight of India’ for its Neo QLED 8K TV that brings alive every minute detail, as seen through the eyes of Aanchal Thakur, India’s first international skiing medalist. Samsung Neo QLED 8K TV lets you experience every tiny detail with ‘100 Million Lights’ that deliver the brightest picture with utmost clarity.
‘Highlight of India’ campaign reflects how Samsung keeps pushing the boundaries and reaching new heights with its technology innovations. The commercial vividly brings home a spectacular experience of Aanchal Thakur skiing in majestic snow-covered mountains and take on the world with her exceptional skiing skills. The commercial shows her relentless pursuit of blazing new trails, seeing obstacles as opportunities that coincides with Samsung’s philosophy of ‘Do what you can’t’. Samsung roped in Aanchal Thakur, India’s first International skiing medalist, to celebrate the breathtaking highlight of India, as seen on Neo QLED 8K TVs.
The stunning scenic beauty of the snowcapped mountains is brought to life with the Quantum Matrix Technology Pro on the Neo QLED 8K TV, powered by Quantum Mini LEDs which are 40 times smaller than regular LEDs. The stunning Dolby Atmos experience with its unparalleled 3D surround sound immerses viewers in the same thrill as the skier herself.
“India has seen some of the best athletes carving a niche for themselves at the international stage. Aanchal Thakur, being the first Indian skier to put India on the global map for winter sports, was the natural fit for us to showcase the determination and passion to lead. We take pride in being her preferred partner to present her prowess and her majestic world of skiing through the Neo QLED 8K TV that offer the most pristine picture quality and immersive soundscapes to transform your living space. The Neo QLED 8K TV is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home and your perfect partner to improve efficiency,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.