SAP India’s ‘mobile experience center’ arrives in Hyderabad;

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SAP India’s immersive mobile experience center, ‘Transformation Express’, has arrived in Hyderabad to advance cloud adoption and drive business transformation for mid-market enterprises.

Telangana is home to an estimated 2.6 million MSMEs and is a key contributor to India’s GDP. These businesses operate across industries including automotive, green tech, aerospace & defence, logistics, gems & jewellery, IT-ITeS, FMCGs, etc. As the businesses adapts to the new normal, it’s critical to build an environment that allows them to meet new challenges with innovation and strength. With ‘Transformation Express,’ SMEs in the state will get a first-hand view at how they can use digital solutions and a wide range of ‘RISE with SAP’ offerings to increase cost effectiveness, agility, and business resiliency.

Speaking on the occasion, Rajeev Singh, Head of Mid-Market, SAP Indian Subcontinent, said: “With more than 80% of our customers being SMEs, SAP is at the forefront of digital transformation for this segment in the country. We fully understand their technological needs and special business requirements. By bringing state-of-the-art digital solutions and cloud technology at their doorsteps, we are aiding Telangana’s SMEs in their quest to scale and transform into intelligent, sustainable enterprises.”

The initiative focused on enhancing customer value lifetime is built on the following 3 pillars:

a.     Experience center: Designed as a traveling centre, the bus is equipped with the state-of-art technologies like RISE with SAP, SAP’s Digital Core, Procurement, Customer and People Experience solutions providing businesses a front row view of how they can speed-up their cloud migration and digital transformation initiatives.

b.     Skilling the future: SAP India will work with local industry/trade associations and academic institutions to give young students a first-hand view of power of Cloud technology and how it can help businesses grow and scale.

c.     Driving Sustainability: For every kilometre the bus travels, SAP India will plant a sapling to offset carbon footprints.

The bus will travel over 7,000 kilometres offering SMEs a first-hand glimpse at how a cloud-based digital core may help enterprises plan and adapt more swiftly. It is combined with interactive product demos, a virtual reality exhibition, and informative sessions.


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