Spotify is investing in the Telugu podcast and music market by educating creators

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Spotify, today, announced its concentrated effort to grow the Telugu audio streaming industry through both, podcasts and music. The company, which launched in India in February 2019, has been focused on growing its reach across languages in the country by educating creators and amplifying their voices not just in India, but on the global stage. Telugu is one of the more popular languages on Spotify, and through easy access to its India podcast and music teams, the brand wants to now grow the local podcast and artist community.

Spotify has already initiated its outreach in the region through ‘Anchor Audio Superstar’, its first podcast creator program that aims to develop the podcast community in Andhra Pradesh and Telangana through masterclasses from experts such as Pavani Kotrike (Telugu Kathalu), Nikhil Dintakurthi (podcast producer), Sandeep Pothole (Telugu Geeks) and Samvedh (Samvedh Sagas). All participants also had access to equipment to create audio content, and a few of them will have the opportunity to become Spotify-exclusive creators.

Dhruvank Vaidya, Head of Podcasts – India, Spotify, said, “The response to our recently concluded ‘Anchor Audio Superstar’ has been overwhelming.  Over 250 participants were trained by notable content creators and podcasters over a period of three weeks. As a next step, we want to ensure that anyone who is a part of the Telugu podcast industry can reach out to our local team to collaborate with Spotify on creating content that local listeners will love. Whether it’s a potential podcast creator, host, writer, or an audio production house, they can reach out to us at podcast-india@spotify.com.”

Spotify already has exclusive Telugu podcasts, including Graikapati GyananidhiTelugu Kathalu by PavaniTelugu Dost Podcast – Idhi oka, and Anaganagaa, all of which feature on its podcast charts in India. The company is now working on more audio content, including a podcast with Harsha Chemudu, set to release in the coming days. The popular stand-up comic/actor and content creator, will take on topics through this fun-filled podcast. Anchor Ravi is also set to play the protagonist in audio series ‘Detective Rudra’, the Telugu adaptation of Spotify’s award-winning Hindi fiction podcast, Bhaskar Bose. Other upcoming podcasts include those with Prasad (prasadtechintelugu), Anil Geela, Kranthi Kumar Bonigala, and Sreemukhi.


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