This International Yoga Day, Nickelodeon in partnership with Ayush Ministry promotes physical and mental well-being amongst kids through #YogaSeHiHoga

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Viacom18’s leading kids’ entertainment franchise, Nickelodeon, through its thought-provoking initiatives has successfully engaged and entertained young minds. As a pioneer in promoting the benefits of yoga amongst kids, this International Yoga Day, Nickelodeon is all set to take Yoga Day celebrations a notch higher by bringing back its flagship campaign #YogaSeHiHoga and induct thousands of kids into the blissful world of Yoga. 

As a part of the campaign, Nickelodeon is geared up to engage kids across the country through an array of on-air creatives establishing the benefits of yoga in a relatable manner. In addition to this, the campaign will witness fun interactivity where kids stand a chance of getting featured on TV by sharing their yoga poses online. All kids have to do is to log on to nickindia.com and upload a photo or video of them doing Yoga!  Moreover, kids’ favorite

Commenting on associating with Nickelodeon for third year in a row, Smt. Kavita Garg, Joint Secretary, Ministry of Ayush, said “Over the last two years, children have experienced high-stress levels and have been living a sedentary lifestyle, making it imperative to help them get back to their routine and instill positive energy through the power of yoga. We are extremely pleased with Nickelodeon’s initiative year-on-year helping tiny tots inculcate healthy habits at a young age through innovative formats. We truly believe our association with Nickelodeon will truly help induct kids about the essence of bringing balance in human relationships with Yoga, by leveraging the affinity of their favourite Nicktoons!”

Expressing her delight, Myra Singh said, “Yoga helps me focus and concentrate on things. With so much happening around us, it is Yoga that has kept me calm, relax my mind and be more creative. I always encourage my family and friends to practice yoga and I am happy that Nickelodeon is helping spread awareness about the importance of Yoga in kids.”


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