Uber today launched a new, 360 degree brand campaign, ‘Bas Socho Aur ChalPado’ to drive awareness about its affordable hailable categories, Uber Auto and Uber Moto, helping people reimagine how they can travel everyday. The campaign celebrates the indomitable spirit of everyday Indians who are resilient aspirers, passionately chasing their dreams, regardless of the odds. The campaign is inspired by real life stories of unstoppable Indians who have the courage to break the status quo and pursue their aspirations.
Commenting about the campaign, SurjoDutt, CCO, FCB India said, “Uber and FCB dreamt a dream together! This campaign was culled out of hundreds of consumer conversations, socio-cultural insights and real life stories, done in TVC and short digital formats with all the entertainment, engagement and duration discipline the formats demand. After a monumental team effort, the output has been even better than what we could have imagined. The ‘go get it’ platform that is so elemental in our Uber Auto and Moto strategy, has come to life in these beautiful, well produced and simple stories. With the customer squarely at the heart of every story and Uber as their mobility partner, the campaign is truthful, simple and engaging. I am hopeful and confident that this will add another shiny layer to this magically human brand called Uber.”
Speaking on the launch of the campaign, AmeyaVelankar, Head of Marketing, Uber India South Asia said, “At Uber, we are constantly reimagining the way we move people for the better. Hailables are a big part of our expansion and growth strategy and within a short span of time, these categories have emerged as the prefered choices of our consumers. Through our affordable hailables product portfolio, Auto and Moto, we aim to make our platform accessible to millions of resilient aspirers in India who are constantly striving to fulfill their ambitions and make life better for their loved ones. Our new campaign celebrates the indomitable spirit of these resilient aspirers by bringing forth their real stories, and how we plan to partner with them in their everyday journey.”