InhalersHainSahi – an awareness campaign to dispel myths and fears regarding asthma and encourage asthmatics to live a life without limits, was launched today, under the aegis of Cipla Limited. The campaign aims to eliminate stigma around the usage of inhalers, make it socially more acceptable and foster further dialogue between patients and their doctors.

According to Dr Mahaboob Khan, Chest Physician, Government General & Chest Hospital, Hyderabad, “It is important to change the perception towards Asthma and inhalers. While inhalers can play a crucial role in reducing the impact of asthma on people’s lives, compliance is crucial. Inhalers deliver the drug directly to the lungs and works to control asthma by preventing, relieving symptoms and reducing flare-ups. However, inhalers can be effective only if patients pay attention to their doctors’ advice and follow the prescription”

Dr Mahaboob Khan added, “It remains a fact that the number of people affected by asthma has gone up and we need to do a lot more work in terms of education of patients on correct treatment. Although asthma is not curable, it is possible to gain control over it and lead a normal active life. Here, the correct treatment and adherence to asthma management is crucial. The Global Initiative for Asthma (GINA) guidelines recommend inhalers as a safe & effective way to control asthma as it reaches your lungs directly and starts acting immediately”.