Samsung India Consolidates Tablet Business Leadership in Q1

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Samsung has consolidated its leadership in the tablet business in India in the first quarter ending March, 2022. According to IDC’s Worldwide Quarterly PC Devices TrackerQ1 22, May 2022 release, Samsung led the tablet market in India, both in volume as well as value terms, during Q1, 2022.
Samsung had 40% volume market share in the Indian Tablets Market for Q1, 2022, which is a strong growth of 10% against the last quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, Q1 22, May 2022 release. Samsung saw great momentum in the premium tablet segment priced USD 500 and above. With the recently launched flagship Galaxy Tab S8 series, Samsung has gained more than 8.3% in the premium segment during Q1, 2022 against the previous quarter (Q4, 2021), as per IDC’s Worldwide Quarterly PC Devices Tracker, 1Q22, May 2022 release.
“The popularity of recently launched Galaxy Tab S8 series and Galaxy Tab A8 series enabled us to further strengthen our leadership in the tablet market. The success of Galaxy Tab S8 series, especially Galaxy Tab S8 Ultra, is a testimony to the fact that consumers value meaningful innovations that add value and solve everyday tasks effectively. Our wide channel presence, availability of devices across price segments and attractive programs for consumers helped us consolidate our leadership,” said Sandeep Poswal, Business Head, New Computing Business, Samsung India.
Samsung offers consumers a wide variety of easy payment options along with special bundle offers enabling consumers to experience the Samsung ecosystem with products like Galaxy Buds and Galaxy Watch along with Galaxy Tablets. Additionally, Samsung provides new age financing option in the form of Samsung Finance+ which also empowers customers with no past loan or credit history to own Galaxy Tablets at affordable price. Further, Samsung Upgrade enables customers to exchange their old smartphones or tablets to purchase new Galaxy Tablet, reducing the overall cost of ownership. These smart enablers have helped the company become the number 1 Tablet player for the quarter.

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